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Videos

The Perfect Pair

What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...

Catalogue: Latin America 2024
Authors: Magdalena Garcia Grisanti, Diego Alarcon
Company: The Coca-Cola Company
April 24, 2024
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Citation

Garcia Grisanti and Alarcon (2024a, April 24). The Perfect Pair. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/-12393


Research papers

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
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Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/unlocking-consumer-minds


Videos

What Do Women Think?

While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...

Catalogue: Latin America 2024
Authors: Adrian Kohan, Olga Bocanegra
Companies: Gentedemente, Natura & Co (Avon)
April 24, 2024
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Citation

Kohan and Bocanegra (2024a, April 24). What Do Women Think? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-do-women-think--12386


Videos

Manuel Caro

Manuel Caro is a leading consultant in the exponential transformation of companies with more than 29 years of experience in marketing and digital business. A Systems Engineer from the Universidad de los Andes in Bogota, he has led more than 650...

Catalogue: Latin America 2024
Author: Manuel Caro
Company: MDE Consulting Group
April 24, 2024
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Citation

Caro, M. (2024a, April 24). Manuel Caro . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/manuel-caro-


Videos
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Citation

Fernandez, P. (2024a, April 24). Rainbow of Responses . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/rainbow-of-responses-


Videos
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Citation

Mociulsky, M. (2024a, April 24). Painting Tomorrow. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/painting-tomorrow


Research papers

Synthetic Responses Revolution

With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...

Catalogue: Latin America 2024
Author: Leonardo Valente
Company: LivePanel
April 24, 2024
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Citation

Valente, L. (2024a, April 24). Synthetic Responses Revolution. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/synthetic-responses-revolution


Videos
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Citation

Mizrahi, A. (2024a, April 24). Hues of Innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/hues-of-innovation


Videos
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Citation

Garcia-Garcia and Barrera (2024a, April 24). AI in Conversation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ai-in-conversation